Canadian Cancer Society and Canadian Breast Cancer Foundation Free Essay Example, 1000 words

The Canadian Breast Cancer Foundation has received three proposals from various companies that would adequately work well with the organization. The foundation received the first proposal from a vitamin manufacturer, a company known as Vita-King Company. Grape Vine Company availed the second proposal (Dudo 1). The particular company is considered as a connoisseur in the wines and spirits industry. FluidChem presented the third proposal. A company majored in the marketing of a washer fluid that was pink in color. The paper will provide an in-depth analysis of the proposals and come up with the best alternative that would aid the foundation. Analyzing the first proposal, which was from Vita-King Company, it becomes evident that the company had various objectives that were in line with the breast cancer campaign. In fact, they sought to have a partnership with a non-profit making organization so that they could be able to sensitize the public about the existence of the various vitamin supplements that would aid all the individuals that suffered from cancer (Dudo 1). The company had also sought to develop a campaign program with the aim of sensitizing the public on breast cancer prevention. We will write a custom essay sample on Canadian Cancer Society and Canadian Breast Cancer Foundation or any topic specifically for you Only $17.96 $11.86/pageorder now The main reason for the partnership was that Vita King was famous and established in the market. Breast cancer had been identified as an emerging and important issue in the market. The product produced by the firm was in line with the foundation, which would directly benefit from the association (Dudo 2). The second proposal was from Grape Vine Company. The firm operated from a different field. It majored with wines and spirits. Its main aim was to be the corporate sponsor of the foundation based on the sales of the wine that had generated various profit margins that the foundation would use in the sensitization of the campaign about breast cancer (Dudo 2). The main thing that the company relied on as a motive was its large returns from its sales. The third proposal analyzed came from a chemical producer, fluid hem. The Chemical producer was similar to the wine and spirits producer and distributor.